98.7 AMP Radio has spent the last month collecting gently used prom, homecoming and bridesmaid dresses for teenage girls who may not be able to afford one. This Sunday, April 3, 2011, 98.7 AMP Radio, a Top 40 station owned by CBS Radio, will host Gown Town from noon to 4 p.m. at the Douglas J. Aveda Institute in Royal Oak (409 South Center Street), Michigan. Participants will select the dress of their choice and keep them, at no cost.
Listeners of 98.7 AMP Radio have dropped off more than 200 dresses at the event sponsor, Douglas J. Aveda Institute (both in Royal Oak, Michigan, and Ann Arbor, Michigan) and at Emagine Theatre locations in Novi, Michigan, Canton, Michigan, Rochester Hills, Michigan and Woodhaven, Michigan. In addition, Huntington Cleaners in Berkley, Michigan, picked up and cleaned all the dresses.
“The station created Gown Town to help our listeners in need and to help make sure that any girl who wants to experience prom can,” said Debbie Kenyon, Vice-President and Market Manager of CBS Radio Detroit. “We are proud of our listeners for their gown donations and their generosity. We doubled our donation goal and we are happy to be able to help even more girls than we expected!”
Other organizations across the U.S. have been running similar programs to help less fortunate girls get prom dresses, which can easily cost $200. Â This, in addition to the cost of prom tickets and getting ready for the big night, can make the evening cost-prohibitive for some families.
98.7 AMP Radio asks that parents, neighbors, teachers and principals spread the word about Sunday’s Gown Town so that every girl has a prom to remember. For more information, go to www.987AMPRADIO.COM.