Customers can really clean up at Town Tub Coin Laundry…and we’re not just talking about their dirty socks, shirts or sheets. In celebration of its 40th anniversary in Waterford, owner Nick Philko has completely revamped his popular neighborhood Laundromat to create a cozy, comfy, 1950s-themed setting with loads of special features, amenities and promotions, including a free wash day fundraiser on Saturday, February 5 from 7 a.m. to 10 p.m.
“I wanted to thank my loyal customers as well as new patrons by creating a warm atmosphere where doing laundry is a pleasure instead of a chore,” explained Philko, who has owned Town Tub Coin Laundry since 2005. “The details of our innovative new design and décor concept have transformed Town Tub into a one-of-a-kind, destination Laundromat where people actually enjoy themselves.”
Philko hired Carolyn Krieger-Cohen, owner of CKC Public Relations in Farmington Hills, who shared his passion and vision for creating a welcoming environment and customer experience at the 2,600-square-foot Laundromat that was fun, welcoming and even entertaining. Town Tub’s new interior is reminiscent of a homey, Happy Days-like setting. Framed magazine ads from the 1950s adorn the walls. Large tables used for folding clothes are plastered with vintage laundry advertisements. The store’s new slogan, Loads of Good, Clean Fun, is written in a retro font across one wall and other tongue-in-cheek sayings, such as Enjoy Our Finest Bubbly, We Know Your Dirty Laundry and It’s Time to Come Clean appear throughout the store. Posters announcing Town Tub promotions are reminiscent of retro advertisements.
“It’s unlike any Laundromat I’ve ever been to,” said Dayna Gross of Pontiac. “There is so much to see. Looking at all of the historic magazine ads is not just fun, it’s educational.”
Perhaps the most appreciated new touch is Town Tub’s Take A Load Off Lounge, a cozy corner complete with a massage chair, vintage living room and kitchen furniture as well as a pink Speed Queen dryer. Classic editions of LIFE and Better Homes & Gardens magazines and a retro laundry hamper filled with children’s books provide reading materials for customers of all ages. Plus, the lounge features a big-screen TV where patrons can watch over 1000 memorable television commercials from the 1950s and 60s as well as current TV programs while sipping complimentary coffee.
“I have been coming to Town Tub since 1998 because the employees and owner are so nice,” said Rose Sanok, a loyal customer who commutes to the Laundromat from Clarkston. “The remodel really brightens up the place. The new lounge is great because I can hang out and watch TV while my laundry is being done.”
Town Tub’s former bland linoleum floor has been replaced with a stunning turquoise stained-concrete flooring system. Custom designed by Artistic Flooring Systems of Troy, the eye-catching floor is a literal work of art. An oversized version of the store’s new retro-inspired logo takes center stage implanted within the floor.Â When regular customer Louanne Swain of Waterford walked in after the floor was completed, she gasped. “The floor is absolutely ingenious. It ties right in to the retro atmosphere,” Swain said. “Look out, Donna Reed!”
Modern technology is integrated into the nostalgic theme. In addition to Town Tub’s 70 state-of-the-art washing machines and dryers, including numerous large-load washers for quilts and comforters as well as a Bock Pre-Dryerâ„¢ that cuts drying time in half, customers can enjoy free Wi-Fi.
Customers love the convenience of Town Tub’s popular time and money-saving Town Tub on the Go service. Patrons drop off their laundry in the morning and pick it up washed, dried and folded that very same day. Weekly Town Tub specials include 75 cents off dryers from 7 a.m. to 3 p.m. on Tuesday, 50 cents off washers for senior citizens on Wednesday, and free soap all day on Thursday. Members of Town Tub’s Free Wash Club receive their 13th load of wash for free. Town Tub also holds a weekly drawing to win a $50 gas card.
“My goal is for Town Tub to become the talk of the town and then take our exciting new concept national,” continued Philko. ”I am on a mission to eliminate the stigma often associated with Laundromats and to change, forgive the pun, the whole fabric of the laundry industry.”
Now that the month-long remodeling project is complete, Town Tub will be hosting special promotions, singles mingles and charitable events. On Saturday, February 5, Town Tub is holding a Free Wash Day from 7 a.m. to 10 p.m. There will be no charge for washers and proceeds from dryers will go towards purchasing a new washer and dryer for Christmas in Action, a Waterford-based charitable organization that provides home renovations for low-income seniors in southeast Michigan.
“We are so thrilled that Town Tub is helping us,” said Norma Okonski, president of Christmas in Action in Oakland County. “Most people concentrate on the young, but seniors are very needy in our community. Many are on a fixed income and simply don’t have any excess money for housing costs. Seniors are often forgotten but Nick Philko understands that it takes a village to help others.”
Founded in 1970, Town Tub Coin Laundry has served thousands of families in Waterford and surrounding communities. It is located at 3595 Pontiac Lake Road in Waterford off Cass Lake Road and is open seven days a week from 7 a.m. to 10 p.m. For more information, call 248.681.3332 or visit www.towntubcoinlaundry.com.