Kids Kicking Cancer


Joe Cornell’s JOE’S CREW initiative features kid-planned dance-for-a-cause January 18th.

SOUTHFIELD, Mich. — On top of weekly dance classes, schoolwork, sports and other extracurricular involvements, 52 sixth-graders already enrolled in Joe Cornell dance classes have volunteered to participate in an elite initiative called Joe’s Crew to create tomorrow’s leaders.

And these dynamic kids, bursting with ideas, have decided to plan a dance-a-thon fundraiser in January to benefit Kids Kicking Cancer.  “When we came up with the idea for Joe’s Crew, to add a leadership component to our dance program, I figured if we got 10 kids, it would be a success,” says Steve Jasgur, President of Joe Cornell Entertainment and co-owner with his sister, Becca Schlussel.  “I am blown away by the turnout and the dedication of these kids,” he adds. “They are so eager to help those who need it. I’m so proud to work with them on this.”

The Joe’s Crew Dance-a-Thon will take place on Monday, January 18th, 6-8 p.m. at Orchard Mall in West Bloomfield. Media are welcome to attend the event, which is open to the public.

Orchard Mall merchants will take part in the event, including photography by Frameable Faces.  Participants have been getting pledges from friends and family and on that day, they will dance for 60 minutes straight to fulfill their pledges. They have raised approximately $500 so far and are aiming for a goal of $3,500.

“When a group of kids gets together, they can make a big imprint on the world,” says Rachel Wasserman, 12. “Joe’s Crew is doing that!”  “The dance-a-thon will be really fun and helpful for Kids Kicking Cancer because they’re doing things hospitals can’t provide,” says Chloe Schwartz, 11 and a6th-grader at Walnut Creek Middle School. She lives in West Bloomfield.  “These kids feel pain every day, we want to help ease their pain,” says Zack Kirshner, 11 and a6th-grader at Hillel Day School. He lives in Farmington Hills. “My personal goal is to raise $500.

Joe Cornell students who raise the most money as well as the Joe Cornell class that collectively raises the most money will win prizes.  Since the 1950s, Joe Cornell Entertainment has been teaching middle-schoolers the art of ballroom and line dancing. Embedded in these weekly lessons are subtle but crucial messages about what it means to be cool and how to confidently interact with the opposite sex.

Research shows that children who are taught etiquette and social graces — which they learn in Joe Cornell dance classes – are actually learning kindness, responsibility and gentleness, which will help them stand out and succeed in an increasingly rude, tumultuous world. That’s evident in the outpouring of student and parental support for Joe’s Crew.  “We are so proud of our students,” says Becca Schlussel, vice president. “We want the kids who take our classes to walk away with a hearty dose of self-confidence and a healthy perspective on social interaction.”  Joe Cornell dance classes sell out every year, with a waiting list of eager students. The company will create new classes upon request, for schools, faith groups and community centers.  Jasgur and Schlussel co-own Joe Cornell Entertainment, which provides middle-school dance classes, DJs for hire and party-planning guidance for more than 15,000 bar mitzvahs, sweet 16s, corporate events, weddings and school dances in metro Detroit.

For information please call 248-356-3000

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